Joeys Energy

Joeys Energy is a Melbourne-based innovation company developing tactile, emotionally supportive and eco-conscious wellbeing devices. Founded by Johnstead Toua Safitoa, the company focuses on simple, human-centred products that help people regulate emotions, feel grounded, and stay connected to daily stability.

Joeys Energy’s product suite includes the Wellbeing Support Doll, Nursing Bug, Eco Radio Gram, and the TIME & WEATHER Key — four unique tools designed to support comfort, orientation, and emotional wellbeing in everyday life. Each product blends sensory design, symbolic interaction, and practical function, reflecting Joeys Energy’s mission to create accessible wellbeing technologies for homes, hospitals, carers, and community spaces.

Joeys Energy is currently showcasing its inventions at SmallBiz Melbourne 2026, progressing early manufacturing pathways, and preparing for trade funding and student placement programs to support assembly, customer support, and marketing operations.

Johnstead Toua Safitoa is the founder and operations manager of Joeys Energy. Based in Melbourne, he designs emotionally intelligent wellbeing products that combine tactile comfort, symbolic grounding, and simple technology. His inventions — including the Wellbeing Support Doll, Nursing Bug, Eco Radio Gram, and TIME & WEATHER Key — reflect his commitment to creating tools that help people feel safe, regulated, and connected.

Johnstead is currently advancing manufacturing partnerships, preparing early-stage production, and representing Joeys Energy at SmallBiz Melbourne as an emerging inventorfounder